Canton Geneva is auctioning several unique licence plates, including GE 55555 or GE 500 000.
GE 911 for Porsche lovers is also available.
While some cantons have earnt big money from licence plates – such as ZH 50, which sold for CHF 200,000 – Geneva is not expecting the same haul.
Bidding is now underway on the cantonal website ge.ch.
Prices start at CHF 5,000.
Phone company going to court
A Swisscom technician who spent 38 years at the company says he was fired for helping his 80-year-old neighbour cancel a subscription she never wanted
Swiss watch authenticity
Voices in the Swiss watch industry are calling for a new '100% Swiss made' label to distinguish fully home-produced timepieces from those partly manufactured in Asia
Valais school initiative
Valais is rolling out an interactive workshop for 2,600 secondary school pupils to help them spot hidden marketing on social media
UBS latest news
The Council of States has backed a 90% capital-coverage rule for UBS's foreign subsidiaries — a compromise stopping short of the Federal Council's push for full coverage
Housing concerns still an issue
Switzerland's housing crisis will ease only marginally next year, according to a new study
Valais scam alert
Valais police say a fresh wave of phone scams has cost residents nearly CHF 150,000 in the past week alone
