Migros has sparked an outcry after using the French number form "soixante-dix" instead of the local "septante" in a recent YouTube advert.
Septante for seventy is a marker of Swiss-French identity — and viewers were quick to remind Migros of the difference.
The outrage is sharp because Migros regularly leans on its local roots in its marketing.
Crans Montana fire foundation loses members
The foundation set up to help victims of the Crans-Montana fire has lost four of its nine board members in less than two months.
Vaud candidate confirmed to run
Vaud Green MP Sophie Michaud-Gigon has confirmed she will run for the Council of States in 2027
Insects at risk
Le Temps reports Swiss insect populations are in sharp decline, with roughly 60% of studied species now threatened or potentially threatened
Debate over patient record handover
Vaud MPs are about to decide whether to hand the canton's hospital patient records to an American company — a switch critics call a strategic error over data sovereignty
Lake Geneva capsize
A boat carrying 14 people has capsized on Lake Geneva, triggering a major rescue operation off the French shore near Évian
Fuel prices only rising
Swiss motorists and truckers are facing a fresh fuel shock, with diesel now averaging CHF 2.27 per litre — 27% more than in January
