Migros has sparked an outcry after using the French number form "soixante-dix" instead of the local "septante" in a recent YouTube advert.
Septante for seventy is a marker of Swiss-French identity — and viewers were quick to remind Migros of the difference.
The outrage is sharp because Migros regularly leans on its local roots in its marketing.
G7 protestors up pressure on canton
The pressure on Geneva authorities over Sunday's anti-G7 protest is growing, with the No-G7 coalition now formally calling for the resignations of cantonal minister Carole-Anne Kast and prosecutor general Olivier Jornot.
Parliament now says 'yes' to nuclear power
Parliament has reversed course on new nuclear power plants.
SNB keeps interest rates at zero
The Swiss National Bank has kept its key interest rate at 0% for the fourth time in a row.
No school for small kids next week
Geneva is taking exceptional measures as a heatwave pushes temperatures towards 37 this weekend.
Switzerland on verge of moving to knockout stage
Switzerland is on the brink of the knockout stage of the World Cup after a convincing 4-1 victory over Bosnia and Herzegovina.
Emergency heatwave plans active
Geneva and Vaud are activating their heatwave plans from today as temperatures could climb to 37 over the next couple of days.
