A major shift in Switzerland’s “Swissness” rules could see the national cross appear on more products worldwide.
Zurich-based sports brand On has won a long-running dispute over whether it can use the Swiss cross on shoes made in Asia.
Until now, products needed at least 60 percent of manufacturing costs in Switzerland.
But the Swiss Federal Institute of Intellectual Property has changed its approach, allowing the label if products are developed in Switzerland under strict conditions.
On says the move reflects modern global production, but critics warn it could dilute the meaning of the Swiss cross as more companies adopt the label.
Ski resorts popular this summer
Heatwaves force construction rethink
Customs warn of bringing back fake goods
Swiss firefighters replaced in France
Cities remain dangerous for cyclists
Govt looks to cut forest protection
