Migros has lost the top slot of the leading Swiss retailer to Coop.
According to the Nielson Retail Monitor, Coop now has a 43% market share in food products and Migros has 37.4%.
The report says that Coop is benefitting from its continuous investments in low prices – and is boosted by the Pronto convenience outlets.
Coop says its being helped by recent restructuring in Migros.
Both major companies are battling the discounters, such as Aldi and Lidl.
Also. the major US discounter, Costco, is opening a large store in France – very close to the border in Basel. It’s believed cross border shoppers from Switzerland will be its main target.
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