Macron becomes Davos fashion icon

Friday, 23 January 2026 06:30

The French president Emmanual Macron is becoming a fashion Icon in Davos.

He’s wearing sunglasses due to an eye infection - and the model is now in high demand.

Many are mistaking them for Ray-Bans - especially the type made famous by Tom Cruise in Top Gun.

But they’re actually made by an Italian company under the brand Henry Jullien - they cost about EUR 650.

The company’s website has crashed a few times with the demand and a temporary page has been set up.

Normally around 100 pairs are sold a year - but the Macron effect may push that up to 1,000, says the company.

More from Bitesize News

Court backs school ban for non-residents

The courts have backed Geneva's move to ban kids who live in France from attending schools in the canton.
ETH Zurich makes hospital bug breakthrough

There may be hope in the fight against hospital infections, following a breakthrough at the EHT University in Zurich.
SSR/SRG complaints soar

Complaints against the Swiss Broadcasting Corporation are soaring in the run up to the vote which will decide if the licence fee should be slashed.
Soral residents want border closure

Residents of the Geneva commune of Soral are raising the alarm over growing traffic problems linked to the Soral II border crossing.
The Jonction park finally gets green light

After ten years of debate, the Jonction park project is finally moving.
Crans Montana to donate CHF 1m to victim fund

Crans-Montana is to donate a million francs to a fund to help the victims of the New Year’s fire.